Figure out a plan of action — the marketing plan — to build awareness and trial of the brand.

为此需要制定一个行动计划——也就是营销计划——去提升品牌认知和使用。

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This makes sure that the organization heads in the right direction in their marketing and not goes through a trial and error phase to learn the hard facts by spending money needlessly.

这保证了组织在市场中的正确方向，不必白花不必要的资金，在尝试和错误之后才懂得残酷的现实。

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Trial sale is the touchstone of new product entry of market and marketing plan.

新产品进入市场和市场营销计划的试金石是市场试销。

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After two decades of development and trial marketing, Wills is nearly ready for a full launch.

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The marketing consultant is working with local partners in Sudan to conduct a marketing trial and explore how to make the stove affordable to a large number of low-income buyers.

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